Who is a curator? Its definition extended outside the realm of art long ago, and everyone began to refer to him/herself as a curator in their respective professions. Published by Pluto Press, the book by the Canadian author and critic David Balzer explains in an entertaining language the close relationship between this phenomenon and popular culture, also presenting the history of curating in a reader friendly format. He examines in detail the Curatorial Studies programmes whose number skyrocketed in recent years.